Last week some of you asked what a BHAG was and I thought we should discuss. BHAG stands for Big Harry Audacious Goal. It is a concept a guy named Jim Collins, a renowned business author, coined when looking at what the greatest companies in the world did to be so great. Collins found that these “Greats” had a really big goal that inspired everyone the company to see a future that is greater than the one that is right in front of them.
When Collins was working with Starbucks they came to him with the BHAG of opening thousands of stores in 10 years. Collins pointed out that this was just a big goal that would be more of what they are doing. The Starbucks management team went back to the drawing board and came up with “to become the worlds best recognized brand name.” Now this radically changed the results at Starbucks. If opening more stores was their goal Starbucks would never sell drinks, coffee and ice cream in grocery stores, not be served in planes, would not be in the entertainment business.
It was their BHAG which called Starbucks to be bigger than 6,000 stores and evolve in to a company who almost everyone knows.
Wall Street Services’ BHAG is for everyone in America to love their job.
This calls me to be something bigger than I am and I hope it does for you. In taking this commitment I hope to fundamentally alter the way we interact with our employees and prospects. Out of this commitment I hope we see opportunities to grow in ways we currently can not imagine.
I am very excited to be on this journey with you all.
Peter Laughter
FOR NEXT WEEK – I will explore what we (as a company and as individuals) need to do to get to our BHAG.
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